Overview

This Privacy Policy applies to personal information processed through the SoftMorrow online store, including information collected when you browse our website, purchase home textiles or sleep essentials, communicate with us, or use features made available through our store.

Our store is operated using Shopify and may also rely on payment, shipping, analytics, customer-support, security, and other service providers needed to operate an online retail experience.

Personal information we collect

The information involved depends on how you interact with SoftMorrow. We may collect information you provide directly, information generated through your use of the store, and information supplied by service providers that support a transaction or store function.

• Purchase information: products selected, quantities, order value, returns, refunds, and related fulfillment history.
• Account information: login or profile information when account functionality is available and you choose to use it.
• Communications: questions, support requests, feedback, and other information you voluntarily provide when contacting us.
• Marketing preferences: choices relating to promotional communications or other optional marketing features when offered.

How we use personal information

We process personal information for legitimate store operations and other purposes permitted by applicable law.

• Provide products and services: process purchases, arrange fulfillment and delivery, manage returns or refunds, and provide order-related communications.
• Customer support: respond to questions, resolve problems, maintain communication history, and provide assistance with your order or account.
• Store operation: maintain our website, remember preferences, support shopping features, diagnose technical issues, and improve store performance.
• Safety and security: help prevent fraudulent, deceptive, abusive, unauthorized, or otherwise harmful activity and protect our customers, store, and service providers.
• Legal and administrative purposes: maintain business records, address disputes, comply with lawful requests, and satisfy legal, tax, accounting, or regulatory obligations.
• Marketing and measurement: where permitted, understand engagement and provide promotional communications or advertising based on the settings and technologies enabled on our store.

How information may be disclosed

We may disclose personal information to companies that help us provide our store and services. These disclosures are made for operational, transactional, security, legal, or other permitted purposes.

• Shopify: our commerce platform may process information needed to host, secure, and operate the store and its commerce features.
• Payment providers: financial and payment service providers may process transaction and payment information required to authorize and complete purchases.
• Fulfillment and delivery providers: information such as your name, delivery address, contact information, and order details may be provided to parties involved in delivering your purchase.
• Technology and support providers: hosting, security, analytics, communications, customer service, and other providers may process information necessary to perform services for us.
• Legal or safety reasons: information may be disclosed when reasonably necessary to comply with applicable law, respond to lawful requests, protect rights or safety, prevent fraud, or address misuse of the store.
• Business transactions: information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to applicable legal requirements.

Cookies and similar technologies

Our store and its service providers may use cookies, pixels, local storage, tags, and similar technologies. Some are necessary for core functions such as security, checkout, cart continuity, and account features. Others may help measure performance, remember preferences, understand store usage, or support advertising where those features are enabled.

Browser settings may allow you to block or delete cookies. Disabling certain technologies can affect how parts of the store operate. Where required by law, additional cookie or consent controls may also be made available.

Some analytics or advertising-related disclosures may be treated as a “sale,” “sharing,” or targeted advertising under certain privacy laws, even when no money is exchanged for personal information. Where applicable, available opt-out choices can be exercised through our privacy choices page.

Your privacy rights and choices

Your privacy rights depend on your location and the law that applies to your request. Subject to applicable conditions and exceptions, you may have the right to request certain actions relating to your personal information.

• Access: request information about personal information we process about you.
• Correction: ask us to correct inaccurate personal information where applicable.
• Deletion: request deletion of eligible personal information, subject to legal or operational retention requirements.
• Portability: request a copy of certain personal information in a portable format when required by law.
• Opt-out rights: where available, opt out of certain targeted advertising, sale, sharing, or similar processing defined by applicable law.
• Marketing choices: unsubscribe from promotional email communications using the unsubscribe option provided in those messages.
• Appeals: residents of certain jurisdictions may have the right to appeal a decision concerning a privacy request.

We may need to verify your identity before completing certain requests. Authorized agents may submit requests where permitted by law, and additional verification or authorization information may be required.

Data retention and security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining appropriate business and transaction records, resolving disputes, preventing fraud, and satisfying legal, accounting, tax, or regulatory obligations.

Retention periods may vary according to the type of information, the nature of our relationship with you, operational requirements, and applicable law.

We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no website, transmission method, or storage system can be guaranteed to be completely secure.

Children's privacy

SoftMorrow's store is intended for general audiences and is not designed to knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information to us in circumstances that require deletion or parental consent, please contact us so the matter can be reviewed.

International processing

Our commerce platform and other service providers may operate in multiple countries. As a result, personal information may be processed or stored in locations outside the country, state, or region where you live.

Where applicable law requires safeguards for international transfers, the relevant parties may rely on legally recognized transfer mechanisms or other permitted protections.

Third-party services and links

Our store may contain features, integrations, or links operated by third parties. Their privacy practices are governed by their own terms and policies. We encourage you to review the privacy information provided by any third-party service you choose to use.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our store, services, technologies, legal obligations, or privacy practices. When we make changes, the updated version will be posted on this page with a revised effective date.

Contact SoftMorrow

If you have a question about this Privacy Policy, our handling of personal information, or a privacy request, please contact SoftMorrow using the information below or through our support page.

• Email: info@softmorrow.lol
• Phone: 2672101904
• Mailing address: 139 S Main Street, Eastlake MI 49626